You mentioned that opening your own showroom has been a long time dream of yours, now that your dream is coming true, what does this finished space mean to you?
Dreams must take time and allow themselves to be worthy of the anticipation. This has been my dream to open a studio. A studio that is bursting with energy and creates interior innovation. That’s exactly what I want it to mean to others. You must allow dreams to take time, hurry slowly. I want my studio will be an incubator for what other creative dreams can be.
Besides housing your amazing past and forthcoming design pieces, what other purposes do you intend to use the studio for?
My previous answer covers this issue. If everything within my creative path was only about me, I would not leave seeds for others. That’s what I believe everything in life is about, giving further. I want to create a path for others to walk through.
Can you tell us a bit about the location and why you chose it?
The studio is located a bit outside Stockholm city in a harbor and marina, which is perfect. It is right next to the water with a large roof terrace and is the optimal place for creative activity and creative work. We are as far from a busy urban environment as can be yet only it takes 20 mins to Stockholm city centre. I think that is the future value, peaceful environment. We have fantastic natural light in the studio that we can rent it out for photo shoots and will offer even greater daylight studio in the spring and summer months. More about that later though!
Along with your own creations, will you be carrying any other selection of items?
Absolutely. My design complements the others, vice versa. A Swedish saying goes, alone is not strong. The best way to show your own design is to place it next to the others. I have already begun to choose brands that I believe will be a nice complement to my studio and to present for my interior decorating clients. I can only hope that others love the result as much as I do.
You can visit Annaleena and her collection at:
B R Y G G A V Ä G E N 1 3 1 E , E K E R Ö