Rhythm of Life, Jotun’s 2018 paint color trends

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After spending a year studying design and lifestyle patterns, Norwegian paint manufacturer Jotun has released 36 new shades that represent their projection of global color trends for 2018. Rhythm of Life represents glimpses of ideas, values and aspirations shared by people around the world. Led by color manager Lisbeth Larsen, research of common threads and shared social tendencies across countries were condensed into three clear themes, each of which describes a different style of living with an individual colour palette to match.

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Living Colour Jotun Identifies Interior Shades of 2018 Yellowtrace 20
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images courtesy of Jotun
photography by Line Thit Klein
set design by Kråkvik & D’Orazio
Jennifer Hagler

AMM was created as a way to share my aesthetics with the world. Stunning interiors instigated my passion for beautiful, extraordinary, and simple shapes. I was largely influenced by Nordic design philosophy and AMM transitioned from a personal blog into my own collection of interiors, things, visual trends, DIY projects, lifestyle products, and observations. As an interior design aficionado, I would love to see like-minded people, so stay tuned!

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