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DE SMET is moving the fashion industry towards a more mindful future


Have you heard of DE SMET yet? If not, now's your chance to become familiar with this beautifully minimal label with a conscious. I spoke with DE SMET's owner and designer, Christina De Smet about sustainability and her tips for streamlining your closet.

How did you find yourself becoming a clothing designer?

Growing up, my family always encouraged my creative side. My grandparents taught me how to sew and paint while my mom nurtured my love of art and creative writing. It was inevitable that I would end up in a creative field, I just had to pick my medium. I dabbled in photography, fine art and writing but my love for creating items that were not only aesthetically pleasing but functional was the ultimate reason why I turned to fashion.

Sustainability is paramount to your work, what is some advice you would give others to promote sustainability through their wardrobe choices?
My number one rule is: buy less but better. This is a simple start to promoting sustainability through your wardrobe choices. Fast fashion is the second dirties industry in the world next to big oil, so opting out of the fast fashion cycle is a great start. Invest in pieces you can wear for more than one occasion, one season and one year. This is my design approach for DE SMET. I think about what women want to wear now, but also about how these clothes can live in your closest for years and dress you for many occasions. Buying used clothing is also a great way to build a sustainable wardrobe. I personally find great designer pieces on The Real Real. You don't have to sacrifice style to be sustainable.

What's in your own closet? Do you wear a lot of your own designs or is it easier to buy for yourself?

My closet is full of pieces that make up my personal uniform: great button down shirts, soft silk blouses, vintage denim and boxy blazers. I also layer sweaters, skirts and dresses into the mix when the weather permits. I wear a lot of DE SMET, but it's all about balance. Mixing old with new, high-end designer pieces with well worn-in vintage. I've also recently been gravitating towards lighter neutrals to punctuate my mostly black wardrobe.

What are some other sustainable brands that you love?

I love Veja sneakers. They focus on using organic materials, fair trade sourcing and transparency and they even offer vegan sneaker options. They are also well designed, comfortable and reasonably priced.

Coyuchi is a great brand for organic linens. From organic cotton bedding to linen napkins, they offer simple designs while keeping the planet in mind.

I am a huge advocate for clean beauty products and a current favorite is the mascara from Kjaer Weis. It is certified organic and they also have sustainably designed packaging.

I love the idea of a capsule wardrobe, I even talked about it a few months ago here... but it's easier said than done. As someone who appreciates minimalism in all aspects of life, this is one area I struggle with keeping truly minimal. What is a good place to start in you're a clothes horse like me?

The best place to start is by editing your existing wardrobe. Donate or sell anything that doesn't fit properly, pieces that are worn out beyond repair or things that haven’t been worn in one full year (or more). At this point, take an inventory of your wardrobe. What do you constantly gravitate towards when getting dressed in the morning? What is your favorite outerwear piece, your easiest everyday shoe? This will help identify what pieces make up your capsule wardrobe and what pieces you are missing.
Next, go on a shopping diet. Only allow yourself to buy one new piece of clothing (or accessory) each month. This is how I began building a capsule wardrobe and this essentially ignited the idea for the business structure of DE SMET: a perennial wardrobe crafted and released one piece at a time. If you look back at how much money you spend on fast fashion items in one month, and alternatively take that money and invest in one beautiful piece, I guarantee it will be a more satisfying purchase. Limiting yourself to buying one wardrobe piece a month makes you a more conscious shopper. It makes you more thoughtful: How is this white shirt different from the six hanging in my closet? Does it serve a different purpose? Is this really what I need right now? This is the ultimate way to becoming a more mindful consumer and a great start to building a sustainable capsule wardrobe.

A big part of the role of a designer, across many disciplines, is problem solving. What sort of issues do you hope to solve with your work?

DE SMET clothing is thoughtfully designed with longevity in mind, offering styles that are seasonless, ageless and versatile. I hope DE SMET offers women an alternative to fast fashion. Statistically, the average consumer is now buying 60% more clothing compared to the year 2000, but keeping each garment half as long. I want to promote a slow and natural accumulation of lasting wardrobe pieces. Your clothes should work for you, they should serve more than one purpose.

You live in NYC, how does the city inspire your designs? How does this lifestyle play a role in your pieces?

New York City inspires my designs in many ways, from textures and color, to fit and silhouette. But mainly, living in New York has made my designs more thoughtful, with functionality and versatility at the core. There's no room in a woman's wardrobe for clothes that don't fit or function. As most women can attest, we have many things to do in a day, and we don't always have time to go home and change. DE SMET garments are designed to work with you, from meetings and grocery shopping to dinner and drinks. A lot of our pieces are reversible (Reversible Wool Pullover and Reversible Wrap Skirt) or offer styling options that alter a silhouette from relaxed and casual to buttoned up and sleek (Button Up Convertible Dress and Structured Sleeve Adjustable Dress).

A simple memory box to document all your child's firsts


These stylish and simple boxes allow parents to neatly keep small treasures and firsts in one, organized box.
The box features little boxes, notebooks, and cotton bags to keep the memorabilia for the future and it entitled, "The Beginning of My Life". It has cards to make a print of the tiny hands and feet, cotton bags for the first pair of shoes, and the first lock of hair. There's a piece of paper with an envelope so that Mom and Dad can write their new baby a letter he or she can read when they grow up. And added little matchboxes for the first teeth, a tape measure to track their growth, and plenty of notebooks for the funny things they say. As baby grows, the keepsakes can be safely stored away to be enjoyed later on.

The boxes are from Ferm Living, among so many other stylish pieces for kids!

See more of my favorite selections in the SHOP page!

Stockholm's tiny, Michelin starred restaurant Agrikultur


With just 24 seats, it's fair to call this Stockholm restaurant, Agrikultur, small. In a past life the space was home to a pizzeria until Joel Åhlin, co-owner and chef with Filip Fastén, commissioned designer Daniel Östman to create a space that makes guests their feel they are stepping into the chefs' very homes. Floor to ceiling tile, creative wood storage for fires, wood stands set on table tops for knives, simple table clothes and a curtain partition add personal and homey details.

Photography by Niklas Nyman, courtesy of Agrikultur.

*See some of my favorite restaurants here as well as home details in the SHOP page!

Cecilie Manz creates kitchen with Reform

Danish industrial designer Cecilie Manz has created this new kitchen design in partnership with Reform, an oak and grey version. I love the subtle corner cut outs that eliminate the need for a handle!

Check out some of my selections for the kitchen and home in the SHOP page!

H&M's new home products encourage creating your own staycation


Before I share what I think, I'm really curious to hear your thoughts on the new home products released by H&M. Rather than leave home for a feel of the tropics and bright colored palms H&M suggest a Staycation by filling your home with patterns in shades of bright green, leaves and nature-inspired prints cover bedding, table linens and bathroom textiles. All of this over a very warm backdrop of warm plaster walls, woven grass rugs and nut colored upholstery.

Personally I would not want bright green bedding and leaf covered tableware however I do like the general styling and architecture of the rooms. There are a few accents like this vape, rug and glasses that I would definitely buy!


A new Swedish shop sells limited editions for those who want unique art in their homes!

The Ode To is a new shop out of Stockholm, founded by Helena Carlberg and Anna Lukins as a platform to provide people with an art source with a twist. Rather than the typical print shop that might sell large batches of prints (and you may end up seeing them pop up in your Instagram in home after home after home), these are sold in batches of 100 or less. You can also find one-of-a-kind art pieces, carvings and sculptures. In addition, they put women at the forefront of this venture, giving a platform for female artists to share their work as artists and creators.
You can also find sculptures by Kristiina Haataja, who you likely remember from this interview!

The Ode To is shaping up, already, to be a great resource to find that unique art piece for your space. And likewise a great mission to support (go women)!

*ALSO! If you are in Stockholm on April 18th, make sure to stop in &Other Stories to see The Ode To's collaboration with the store!


Tour the Danish home of Oliver Gustav


The home of Oliver Gustav is just as curated as his shop and designs and is reminiscent of Vilhelm Hammershøi's paintings! His late 19th century home is filled with wonderful antique finds mixed with sculptural objects and modern forms which compose his signature style. Textured furniture sparsely fill the rooms only minimally enough to give each item an opportunity to be noticed. Some of the upholstered pieces are from his own collection but you'll also find a Philippe Starck Dr Sonderbar armchair. Mild renovations were done in the form of fresh paint but otherwise some of the imperfections and character from such a historic building remain.

Photos by Heidi Lerkenfeldt.

Happy Easter!


It's Easter weekend and we've got cupcakes to bake and family to visit with. A pretty low key weekend ahead of us. I did pick up some fresh ranunculus while out with the kids today, we spring is finally here at home!


Rustic minimalism in the kitchen


Sounds a bit oxymoronic to say rustic and minimalism like this, as if they are at all compatible. However Nordiska Kök has proven they can go together quite seamlessly in a way that is true to both descriptions. A dark stained wood gives a rustic the kitchen richness but the terrazzo countertops feel modern and bright.

Styled by Sundling/Kickén.


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