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String grid as a bathroom organizer


If you're familiar with String then I'm sure one of the first products that comes to mind is probably their Pocket shelf. We've owned a few at home, some in white and oak. They're perfect for spring small objects in the kitchen, bedroom or wherever. I used to display vases, candle holders and small breakable things out of reach of the kids. But String doesn't just make the Pocket, they make entire systems for organizing and storing. Earlier this month I order their Grid and Grid organizers for the kids' bathroom to keep track of brushes, hair ties, hand towels and post-bath oils for their skin. It's a simple and clever design, and just enough extra storage for this bathroom.


A Quiet Reflection


More from last week's Stockholm Design Week, an installation entitled, "A Quiet Reflection" by My Residence Magazine and styled by Annaleena Design using Norm Architects' braid sofa in natural and black, designed for Studio mk27 in Brazil.


A home with dark stained wood and oversized artwork


This apartment is like a feast for the eyes, so it's really no wonder to hear that it belongs to architect Andreas Martin Löf and styled by Lotta Agaton and photographed for Residence Bookazine. The darker wood is seen throughout the home, in tables, lounge chairs, bed frame and office storage and is contrasted by lighter colored upholstery and textiles. Oversized art sits on the floor of the dining room and above the bed however the living room is free entirely of hanging art and features bare walls that are positioned perpendicular to broad windows.

What are your favorite features? What would you do differently? Comment below!

Also, thanks for Sarah from Coco Lapine for the tip.


Stockholm Furniture and Light Fair 2018


This year's fair in Stockholm last week brought brands showing a lot of earth tones, rounded lines and not many slim lines. Other colors that were common were shades of purple, grey, yellow and lots of nude. As promised, Ulrika attended the event and shares some of her favorites below! Scroll down to see some of the upcoming trends for 2018!

Mattias Stenberg

Ferm Living

A cafe area with a mixture of brands exhibited.






Studio Sundling/Kickén

Sweden's art university, Konstfack

Ulrika enjoying herself, standing in the display!

Hay's 2.0 Installation Examines The Future of Creative Workspaces for Stockholm Design Week


You may or may not have been aware that this week is Design Week in Stockholm and the Stockholm Furniture and Light Fair is going on as well. I haven't blogged much about it because, well, I'm not in attendance this year. But next year I will be there and will be relaying all sorts of news and photos on the blog. Stay tuned Monday however as I will have a series of photos from the fair, if you missed it like I did, from Swedish photographer and part-time contributor, Ulrika Nihlén. She shot some of the exhibits and will be sharing her own view of the fair.

For now though, news from danish brand Hay, who makes fun and affordable designs for all parts of the home and office. This week the Hay Workspace 2.0 installation is being displayed at the showroom of Scandinavian agent Gulled who represents Hay, &Tradition and Magis in Sweden and Finland. The purpose of the install is to further explore the future of creative workspaces.

"Workspace 2.0 is the evolution of the creative working environment and the designs that support innovation and productivity. Hay together with today's best designers has developed customisable and adaptable solutions for meeting the specific needs and demands of the everyday workspace," says Hay's founders and real life partners, Rolf and Mette Hay.

See previous stories featuring Hay, here.

Superfront releases a new colored front, Silent Greige


"It's a mature and timeless colour that you see more if you look outside Sweden's borders," says founder and designer Monica Born. And since our customers are largely international, Silent Greige complements our palette in a very natural way."

Swedish company Superfront has been making fronts, legs and handles for IKEA cabinets, kitchen and bathrooms for a few years now. I remember visiting their STHLM showroom in 2013 when they were quite brand new and the concept of customizing IKEA products was new and exciting.
Their newest release is a color collection they've named "Silent Greige" as a color who will not beg for attention but rather blend modestly into a multiplicity of environments. The collection is available online today and can also been seen in their showrooms.

Photography by Fanny Hansson and styling by Linnéa Salmén.

A bedroom in pink shows off what's new from String


A great way to get a taste for the latest offerings from Swedish shelving and storage brand, String, is by taking a look at this room styled with pops of pink. I'd also like to point out that the space if not overly feminine either, this is a pink that feels earthy and warm, complimenting the pale wood tones. Using a String pocket as bedside storage and cabinets above for additional storage space there are now components available for closets with a variety of hooks, a collapsible table and compartments for smaller items. It's probably one of the most attractive closet systems I've ever seen.

Styled by the one and only, Lotta *Agaton and photographed by Jonas Lindvall.

*My autocorrect always wants to spell "Agaton" as "Again" so if you ever see it misspelled, blame it on this damn English autocorrect!


February cravings / 7 items for yourself and your home

This was only hours away from being a last ditch effort at a "January cravings" and yet the whole first month of the year went by without sharing a wishlist. How is January even over? How is 2017 even over? It will never cease to boggle my mind how time goes by so quickly.

The monthly wishlist is not meant to make you feel like you need to run out and buy new stuff, or that even I need these things now. One of the reasons I share my wish lists is to sort of get these cravings out of my mind and onto the internet. There's a sort of release in doing so and the temptation to acquire these shiny new things is tempered a bit. It's also a way to sharing what I'm into now, sort of like a style forecast but not exactly.

That said, I'd love for our to share what you'd like to see more of on the blog. Feel free to comment below or just send me an email! For now here are a few of the things I've been eyeing, appreciating and even craving for myself and for home.

1/ Hooks for my bedroom for light jackets and robes, these brass ones from Skultuna are classic and timeless.
2./ I'm just about 98% done with my favorite Aesop face cream so I'll need to find something else soon, I've heard good things about the Nars skincare line!
3/ Spring will be here soon and I'm going to want to plant some small pots for my patio and these minimal pots from Ferm are a top choice.
4/ Speaking of plant pots and Ferm Living...another great option called Bau Pot and a new design from the Danish brand, these with small "legs" to elevate them from the ground. Possibly this is for drainage purposes or just for aesthetics, I like the ribbed texture on the outside.
5/ This small TriAngle table by Aldo Bakker from Karakter is one I saw months ago in an issue of RUM magazine and the shape has just stuck with me. I'd love to use this as a beside table or alone somewhat with nothing on it, because the shape is so beautiful the piece can hold its own with accessories.
6/ A large vase for inside the house is on my list and this one from Muubs has such a nice fat, curvy shape and imperfect texture.
7/ The "it" ugly shoes are these Nike Air Huaraches and at first they seemed kind of bulky and repulsive but they're seriously growing on me. Anyone else?


4 tips for taking on full-time freelancing

A few years ago I decided to close my handmade shop to devote more time to my blog and freelance styling. The switch was somewhat abrupt and was led out of fatigue and frustration. Years later though I would recommend that if you're considering doing something similar, prepare yourself to make the transition easier. At the time I decided to pursue freelance I had a newborn baby and a 4 year old at home with me so my availability to work was ridiculously slim and had I been more honest with myself I might have decided to stick with the safer route a little bit longer. The handmade shop had become very time consuming not just in the production but in filling orders on time, keeping up with customer emails and following up with tracking or shipping problems. I was doing it all alone while also taking care of the kids which meant my work time was at night, often times all through the night meaning I slept only a handful of hours most nights. And with a newborn if I wasn't up late working I was up with her feedings and rocking her back to sleep. Obviously, I was burning the candle at both ends and not very effective at anything I was trying to accomplish however transitioning to freelance!

In the years since I can look back and reflect on my mistakes and my successes, hindsight is 20/20 after all. While I made plenty of mistakes I am still glad for my choice as it has given me a bit more flexibility with my schedule. I still work at night most of the time and can take time away to take the kids to their piano and ballet classes. I'm able to spend more time with my daughter before she begins school and often times I'm working without a full face of makeup and office attire (meaning, pajamas). Also, you can set your own rate and make sure you are getting paid your worth. Freelancing can also mean working with companies you admire and are genuinely passionate about. Below are some of the steps I would recommend you can take to set yourself up for success in your freelancing career.

1. Safety Net

If you’re going to be venturing out on your own, one of the first things you should consider is how much money you should set aside in case of emergency. Freelancing can be fickle work, and you’ll most likely need some time to gain consist clients or a good reputation, so giving yourself some runway is a wise. Most advise setting aside 50 percent of your income; which may seem high, but fairly accurate considering the volatility of freelancing. In order to succeed, you’ll need a financial plan and one that allows you to live above paycheck to paycheck.

Building toward becoming a true freelancer is going to take work, as you’re basically starting your own business. You could consider applying for a small loan as personal or business lines of credit, one that I've used was Paypal's Working Capital which takes a portion of your sales as they come in. However if you can save and start off with some financial padding, I think this is the best option.
Having a business line of credit for travel or small expenses might not be a bad idea to earn perks while you cover costs, but only put what you can pay off at the end of each month on the card. Proceed with caution however because if you have a slow month, you might not be able to pay off your balance in full, causing you to incur interest charges. The best way to think about this process is to consider it more like launching your own company and to prepare your finances accordingly.

2. Dream Big

It's really importune tot have goals and a plan but if you're too practical that won't help you much in freelancing either. You need to know how to have unrealistic, bigger than life dreams in order to achieve success. Having a dream and then making plans by breaking them up into shorter and more achievable steps will help you to see purpose in your work but also feel that the dream is not out of reach. By breaking up your end game into smaller, bite-sized pieces you won't feel easily discouraged if you don't see your dream come to fruition right away.

This is a piece of advice I'm taking as well. It's easy to lose sight of the dream when you're busy with the day to day. Reality is that there will be some jobs you don't love or some jobs that don't you won't feel are contributing to the dream but that's ok. You have a larger picture and sometimes the road to success ebbs and flows, not a steady incline.

3. Improve Your Skill, Increase Your Value

Although improving your skills is something you should already be constantly building toward, if you’re going to be freelancing, you need to be even more competitive. This is coming from one of my own personal goals for 2018. I've wanted to improve my photography skills and knowledge for years but I've put it off. This year however I've signed up for some classes and allot a little bit of time every other night for researching photo editing techniques. A professional photographer, for example, can charge an average of $9.19 to $36.65 per hour, which is a pretty dramatic range. One of the most difficult tasks of a freelancer is learning how valuable your time and skills are, so you can price yourself fairly.

If there is any one thing freelancers are quick to sell themselves short on, it’s the amount they charge for gigs. Many people are afraid to ask for what they’re worth because they don’t want to turn off potential clients, but just as many are just flat-out unsure of what they can acceptably charge. While this does tend to become clearer the longer you’re in the game, it’s never too early to think about how your rates reflect your value.

If you’re looking for ways to improve your skills and increase your chargeable value, there are more than a few options you should consider. First and foremost, freelancers need to build their portfolio, whether it’s a photographer taking on some free shoots or a graphic designer doing a few website layouts at a discounted rate. There are also tons of online courses to help you grow in your industry, and with the growing gig economy, there are countless ebooks and online resources available to learn more about the business side of things, too. Educating yourself about your business will make you more appealing to potential customers, who can take you more seriously with a wide portfolio and a few credentials.

3. Start Marketing Yourself

When it comes to freelancing, getting your name and work out there is key to being successful. Finding ways to getting your site and work exposure will come through networking and social media is the best place to do this.

Use social media as a type of profile showcasing who you are and what your works all about. Sharing process photos is also key in conveying your brand and values but also allows people to create a more personal connection with you and your work. Also be sure that the imagery you share is thoughtfully curated so that when a potential client visits your page they quickly get an overall sense of who you are and what your capabilities are. Use unique and specific hashtags to make our images easier to find and be sure to engage with others like you and with those you'd like to work with. It might not be a bad idea to use your social networks to also tell those in your immediate circle that you’re available for hire, too, just in case they have friends or family interested in your line of work.

Freelancing can be an opportunity to work with what you’re genuinely passionate about, and that freedom is one of the greatest joys of the job. With a little effort, you can experience all that the freelancing lifestyle has to offer.

How did you become a full-time freelancer? Share your story, good or bad, in the comments below.

*This post contain ad links, all words and editing however are my own.

Rooted in hospitality, Malling Living aims to create exceptionally durable Danish designs


A new-to-me Danish brand has rolled into my inbox called Malling Living. Rikke Malling is the owner and designer behind MALLING LIVING, but she was once a restaurant owner and experienced sommelier. Together with her husband Thorsten Schmidt they opened gourmet restaurant, Malling & Schmidt in 2005. Two years later they expanded and opened their second restaurant, Nordisk Spisehus.
Located in Aarhus, Denmark they're now determined to create a line of products that are both Nordic-inspired and capable of withstanding excessive use.
I'm all for this level of quality as too many of our things have short lives and end up being stored and unused or worse, in a landfill and who would know better than someone who has seen products go through hundreds, thousands of uses with customers? Creating items that do not need to be replaced quickly is good for everyone, encouraging us to be more considerate of our purchases!


Matti Carlson debuts series of handmade interior pieces

News from the studio of Matti Carlson as he releases three new designs for the home composed of a side table and pendant light, each piece carefully made by hand rendering a unique finish each time.

"The side table, a tribute to the Italian architect Mario Bellini, is made of massive smoked oak, using the round circle shape as a starting point. Its wood turned legs adds a pattern when joined to the tabletop surface, and the darkening process of the wood creates a warm depth of colour in the wood. The table is manufactured in Sweden by Tre Sekel carpentry," explains Carlson of his work.

Matti goes on to explain that, "The pendant light, made in steel, comes in two sizes. It’s surface is made to rust and the end result is a variety of finishes ranging from dark orange to deep brown. There is also a tall candle holder in the collection, made in the same material and with similar treatment."

For more information about ordering you can email and also keep an eye out for these pieces to hit stores across Scandinavia in the Spring.

Imagery styled by Annaleena and photographed by Andy Liffner.

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