Soft minimalism, soft hues, soft textiles


A look I cannot get enough of, this soft minimalism is achieved with soft pale colored bedding and clothing from COS, lighting and pottery. I also believe this is the way more minimal interiors are moving, away from anything cold and too abrupt and gradually towards spaces that involve the 5 senses. Isle Crawford talks a lot about designing with emotion in her latest book and also in the new Abstract docuseries, designing with interrogation and empathy. I believe Pella understands how to cater to human sense as well with her latest styling project for Rum Hemma, photographed by Sara Medina Lind.

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AMM was created as a way to share my aesthetics with the world. Stunning interiors instigated my passion for beautiful, extraordinary, and simple shapes. I was largely influenced by Nordic design philosophy and AMM transitioned from a personal blog into my own collection of interiors, things, visual trends, DIY projects, lifestyle products, and observations. As an interior design aficionado, I would love to see like-minded people, so stay tuned!

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